The Common Good Data Podcast

Cover of a podcast titled 'The Common Good Podcast' with a maroon background and white text. There is a sketched image of a calculator and a chart outline behind the text.

The podcast for nonprofit and public sector leaders looking to use data and evaluation strategies to build effective and sustainable programs in the areas of prevention, mental health, human services, and education.

Subscribe on:

Spotify
Apple Podcasts
YouTube
A man sitting at a wooden table in an office, engaged in a video call on his laptop, with papers, a coffee mug, a smartphone, and a microphone on the table. He is wearing a black jacket with the words 'COMMON GOOD DATA' on it.

Telling the story of the impact of your organization is critical to gaining support—from volunteers to donors to multi-year grants. But using data to show your impact can be challenging.

Learn how the best organizations build a culture of data that impresses funders, wins competitive grants, and changes the lives of individuals and communities.

  • A man wearing a maroon jacket over a white, checkered shirt, smiling outdoors with blurred trees and houses in the background.

    Drew Reynolds

    Cohost

  • Portrait of a smiling man with short dark hair, wearing a blue and white checkered shirt, standing in front of colorful abstract wall art.

    Roger Suclupe

    Cohost

Become a guest.

Book Drew as a guest.

Search for a topic or guest:

Can’t find what you’re looking for? Suggest a topic or guest here.

Listen to past renditions of the podcast:

Drew Reynolds Drew Reynolds

Positive Social Norms Campaigns with Libby Ray

When we talk about preventing youth substance use, it is easy for the conversation to focus on what is going wrong. But what if most young people are already making healthy choices, and part of our prevention strategy is making sure they know that?

In this episode of the Common Good Data Podcast, Roger Suclupe and I talk with Libby Ray about positive social norms campaigns and their potential role in preventing youth alcohol use and vaping.

Positive social norms campaigns address an important challenge: young people and adults can significantly overestimate how common substance use actually is. When “everybody is doing it” becomes the perceived norm, that perception can influence expectations and behavior. A positive social norms approach uses credible local data to correct those misperceptions and reinforce the healthy choices that most young people are already making.

Read More