On this episode of the Common Good Data Podcast, Drew Reynolds and Roger Suclupe sit down with Dr. Victor Amaya, President and Executive Director of Data You Can Use in Milwaukee, Wisconsin. Dr. Amaya shares how his organization flips the traditional research model on its head by starting with communities first. Instead of merely extracting data, his team listens, co-creates with residents, and keeps data in the hands of the people who know their neighborhoods best.

Together, they explore what it means to truly democratize data—turning raw statistics into clarity, trust, and actionable change. The conversation highlights practical tools like neighborhood dashboards and indicators, and digs into big initiatives such as addressing life expectancy gaps and developing a localized wealth index. Dr. Amaya emphasizes that data isn’t about proving, it’s about improving, and that lasting impact comes from relationships, accessibility, and genuine community voice.

When it comes to conducting a needs assessment, one of the most important things you can do is listen to the community you’re trying to help.

Integrating community voice into your assessment creates programs and services that genuinely reflect what people need and want. Community members have firsthand knowledge about the challenges they face and the resources they lack, which can really shape your understanding of the local landscape.

This episode kicks off a series that will give you strategies, tools, and resources needed to create stronger, more thorough assessments. We’ll discuss where to find secondary data that can shed light on your community’s current landscape and how to collect your own data through surveys, focus groups, and interviews.