Democratizing Data for Stronger Neighborhoods with Victor Amaya
On this episode of the Common Good Data Podcast, Drew Reynolds and Roger Suclupe sit down with Dr. Victor Amaya, President and Executive Director of Data You Can Use in Milwaukee, Wisconsin. Dr. Amaya shares how his organization flips the traditional research model on its head by starting with communities first. Instead of merely extracting data, his team listens, co-creates with residents, and keeps data in the hands of the people who know their neighborhoods best.
Together, they explore what it means to truly democratize data—turning raw statistics into clarity, trust, and actionable change. The conversation highlights practical tools like neighborhood dashboards and indicators, and digs into big initiatives such as addressing life expectancy gaps and developing a localized wealth index. Dr. Amaya emphasizes that data isn’t about proving, it’s about improving, and that lasting impact comes from relationships, accessibility, and genuine community voice.
In this episode, we’ll discuss:
Why democratizing data starts with listening to neighborhoods and residents.
How trust and relationships transform research into community-driven impact.
Practical tools like neighborhood dashboards and indicators that make data accessible.
Tackling big challenges such as life expectancy gaps and wealth disparities with data.
The power of co-creation: moving from numbers to narratives to action.
Whether you’re a nonprofit leader, social sector professional, or simply passionate about equitable community outcomes, this episode offers fresh insights on how to use data to build stronger, healthier, and more connected neighborhoods.
Our Guest
Dr. Victor Amaya believes data should be a catalyst for equity—accessible, actionable, and community-driven. As President & Executive Director of Data You Can Use, he leads efforts to democratize data, ensuring it empowers those most impacted by systemic barriers. A former educator, instructional coach, and school leader, Dr. Amaya brings a lifelong commitment to education, leadership development, and outcomes-focused change.
Originally from Tampico, Mexico, and raised in Milwaukee, his lived experience shapes his mission to break down inequities and build pathways to opportunity. He holds degrees in Sociology and Spanish, a masters in Educational Leadership, and a Doctorate in Leadership in the Advancement of Learning and Service, along with a Superintendent’s license.
Dr. Amaya has also held leadership roles with City Year Milwaukee and Techqueria – Milwaukee Chapter, and serves on several boards including the Southside Organizing Center as the board president. Outside of work, he enjoys books, fitness, travel, and exploring Milwaukee’s vibrant culture with his family.
